Site optimization

The initial phase of site promotion

This stage of site promotion includes a range of preliminaries and tasks for future work:

• Creating of keyword list;
• Competitive research.

Keyword list creating

This is the first step of the initial phase of site promotion. The Keyword list is a range of search queries which are most popular among users who search some information in the same thematic field in which your site lies.

After creating the keyword list you can use some services provided by search engines to define the number of potential visitors of your site.

Competitive research

Competitive research consists of two parts:

1. Competitive research of keywords
   The keyword list should be analyzed for its level of competitiveness in search engines. This research gives us an opportunity to determine the plan of next steps in site promotion. Also it helps to make a list of competitors’ sites.
2. Research of competitors’ sites
   Research of competitors’ sites in the thematic fields related with your site’s is a very important step of the initial phase of site promotion. The research of competitors’ sites architecture and content will provide you with information about their strengths and weaknesses and help you in further promotion. Our company will show you your site and competitiors’ the way a search engine sees them. This will inform us about external links, their quality, about number of pages in index.

• The initial phase of site promotion
• Keyword research (Creating of keyword list);
• Competitive research;
  
• Site and internal pages architecture improvement;
• Submitting the site in search engines;
• Working over external factors;
• Current position monitoring.

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