Site optimization

Search engine optimization

The basis of your site’s high rankings in search engines is the compliance with the requirements which were determined during the previous analysis. If this condition isn’t fulfilled completely, the several changes which all together are called the search engine optimization.

1. Site structure - site map
   Start with checking if any elements complicating the site indexing are present. For example java - scripts or flash-technology. Though representatives of search engines say that flash since recently is indexed by search robots, the using of this technology should better be limited. In addition you need to check spurious pages and parts of the site, especially under the fastest growing number of pages, such as forums, conferences, guest books, message boards, etc.
2. The structure and content analysis of separate pages
   Each page must be search engine friendly, so optimization of separate pages is necessary not less than of the whole site. The procedures include meta tags and titles editing, filling the texts with keywords, etc.

• The initial phase of site promotion
• Keyword research (Creating of keyword list);
• Competitive research;
  
• Site and internal pages architecture improvement;
• Submitting the site in search engines;
• Working over external factors;
• Current position monitoring.

Back